In iOS development, there are two languages of greater significance – Swift and Objective-C. Although both of them are supported by Apple, Swift is definitely the recommended one for modern iOS application development. It is believed to be faster, more secure, and offers better support. It is also much easier to find Swift developers than to form a team of those specialised in ObjC.

How can you make sure to choose the right vendor for your iOS project? One of the first steps is deciding what you’re actually searching for. Try answering these questions that will help you define your need, and therefore, choose the perfect partner.

One thing that distinguishes a trustworthy vendor is an open, holistic approach. Whatever your idea is, they should be able to help you identify the weak links of the project, offer a technology that is going to fit your needs best, and stay proactive to suggest changes or improvements.

Each platform has its pros and cons, but it’s good to consider a few factors when thinking about which one to begin with. Obviously, each case is different and it’s best to seek your vendor’s advice before you make a final decision.

Firstly, think about your audience’s geographic and demographic profile when deciding which platform to develop for first. You might be surprised how many differences there are between countries, age groups or professional preferences.

Second, consider your budget and time limitations. What is your desired time to market and what is your budget? It might turn out developing your app will be cheaper and faster for iOS, or, on the contrary – that you can develop an MVP for both platforms equally fast. The right vendor should be able to advise you on the best solution in your case. Need a hand in researching your market and coming up with product strategy? Check our Ideation and Strategy services.

Third – what is your target revenue? If you’re looking to maximise your profits from the start, it might be smart to choose iOS development first. Statistics show that iOS users tend to earn more and spend more as well, which might help you reach your target sooner.

There’s no simple answer here. As usual, it all depends on your needs and expectations. For example, if you wish to release two uniform apps to the market as soon as possible and have a limited project budget, it’s smart to consider cross-platform development. However, if time is not of the essence in your case, and you want to focus on platform-specific features in each of your apps, native development might be a better option.

Not sure which one is better for your project? Shoot us a message at hello@miquido.com and we will help you make the right choice!